Analytics Tracking Audit and Implementation Guide
Set up, audit, or fix your analytics stack. Get a tracking plan, event taxonomy, GTM implementation steps, and a validation checklist.
Run the Analytics Tracking Audit and Implementation Guide skill.
Audit and fix the analytics setup for [Website] built on [Tech Stack]. Current setup: [Current Setup]. Define the full event taxonomy, write the GTM implementation plan for each key event, configure conversions across GA4 and ad platforms, and provide a validation checklist.
Use cases
Attribution Audit: Post-Campaign Validation
After launching a campaign, validate that every conversion is attributed correctly across GA4, Google Ads, and Meta. Stop making budget decisions on bad data.
Duplicate Transaction Debug and Fix
Analytics is counting the same purchase multiple times, inflating revenue and corrupting ROAS. Diagnoses the root cause and provides the exact technical fix.