Paywall and Upgrade Flow Designer
Design or optimize in-app paywalls, upgrade modals, and feature gates that convert free users to paid without feeling pushy or transactional.
Design an in-app upgrade flow for [Product] targeting [Free User Segment] to convert them to [Target Plan]. Identify the highest-value feature gate trigger, write the upgrade modal copy with headline, body, and CTA, and design the follow-up email sequence for users who dismiss the modal without upgrading.
Use cases
Trial-to-Paid Conversion System
For products with a free trial where users are not converting before the trial ends. Designs the in-app and email sequence that creates urgency and communicates value at the right moment.
Value-Based Feature Gate Design
For freemium products deciding which features to lock and how. Designs a feature gate strategy where the locked features create genuine upgrade desire rather than just frustration.